BJSD is grown out of SD Design Studio, Guangzhou Academy of Fine Arts SD Design Studio. In 2006, depending on the resource platforms owned by CAFA (Central Academy of Fine Arts), BJSD was set up. With more than 20 years’ development, BJSD has become a well-known comprehensive institute full of creativity. By now, BJSD has obtained several important awards at home and abroad, from which many excellent designers have grown up. With its head office at Beijing 798 International Art Area, BJSD has set up branches in Changsha, Guangzhou and Hongkong.
For long, BJSD, sticking to the value of design and sense of social responsibility, has always attached great emphasis to the object survey and culture. BJSD has devoted to the extended application of design aesthetics in daily space. BJSD selects SD as its name and core value because that S carries a meaning of both space and social while D stands for the design and definition. Design shall not only realize the functional demands but also represent the inner spirit and social value. Actually, this is the basic working philosophy of BJSD. With years’ of practice, it has become a comprehensive and creative platform covering the design in different fields. For example, it links with space art design, cultural art activity and urban artistic image design. Now, BJSD has its business carried out in different fields, including the architectural landscape design, interior design, display design, production, urban vision and brand design etc.
Since its establishment over 20 years’ ago, BJSD has firmly adhered to the basic philosophy of integrated design, targeting to get the humanity, art, space and environment well blended with each other, and to get life better by its superior design. So far, BJSD has led and joined many projects at home and abroad. For example, Expo 2005 Aichi Japan, Chinese National Pavilion of 2010 Shanghai World Expo, Shanghai World Expo Urbanian, reconstruction and extension project of Hunan Provincial Museum (cooperated with Arata Isozaki, a design master from Japan) and urban art image design of Weifang etc. BJSD has won several key awards at home and abroad by its great design work.
The rapid development of BJSD is benefited from the design and production team, a team full of passion and creativity. All team members are graduated from the first-class art schools in the world, who are quite experienced and far-sighted. Sticking to the ideology that art shall well blend with design, the team show their design ideas by arts. By now, the team has held several exhibitions at CAFA Art Museum, Art Museum of Guangzhou Academy of Fine Arts, Lincoln Center in New York, Kurfürstendamm BMW Exhibition Center (in Berlin), by which the boundary of design art was extended. What BJSD has done has been highly evaluated by the public.
Since 2015, BJSD has been in charge of “Happy Spring Festival · Art China” for New York activities. “Happy Spring Festival · Art China” is organized by Ministry of Culture of the People’s Republic of China and undertaken by CAFA, which is to advertise Chinese traditional culture in the form of public art. By its innovative design and new visual ideology, BJSD has received favorable reviews widely.